Louis Vuitton in Japan

A new project by Dutch architects UNStudio:  these images show a proposed flashship store for fashion house Louis Vuitton in Japan.

The location and construction schedule of the ten-storey building are secret for now.

The design for the 10 storey (54 meter tall) flagship Louis Vuitton store in Japan aims to establish an architectural equivalent of the identity of Louis Vuitton in which classical and modern qualities are blended, reinforcing each other. The design inspires the visitor with a feeling of being in the House of Louis Vuitton by celebrating the qualities that make up the essence of the company, its products, its history and its future.

The building follows the structure of a (grand) house: with three levels, each spanning a varying number of split-level floors and each with its own atmosphere and purpose. Each floor is in principle divided into four leaves, which are set in a spiral pattern with a height difference between each leaf of 2.70 meters. Terrace zones, which offer a mix of functions in a garden setting, mark the different vertical sections of the house, with the sense of intimacy growing towards the top of the building.